The gallery reflects the different and distinctive styles of the two designers. Clean, essential and sharp as Itzenga’s aesthetic, and irregular, handcrafted and warm looking as Francesca’s. Overall the gallery presents a modern look that matches the young, alternative, and yet elegant and picturesque atmosphere of Prenzlauerberg, the historical neighbourhood where What If is located at.
The name What If wants to provoke and invite to think out of the box, out of the classic idea of jewellery.
What If welcomes a wide range of customers, from wedding ring hunters to contemporary jewellery art collectors and fashion jewellery lovers.