IMPARI / Jana Heinemann

IMPARI means unequal. Unequal for me is the expression of individuality. The signature of my designs is characterized by self-created prints in combination with a wide variety of materials and colors. The most important thing is that I want to set a new view on sustainability in the fashion scene. I want to show that sustainable clothing can be modern and that joy, individuality and connectedness can be expressed through bright colors. The most important thing in my design process, which is also reflected in all my designs, is diversity.The values of IMPARI are sustainability as the key of the label as well as to bring real diversity to the outside world through fashion. Not only in the design process, but also in the choice of models and artists. It is important to me that this vision runs through all areas of my label.