Luckenwalder Str. 3, 10963 Berlin
The pop-up store focuses on craft, sustainability and queer culture. By highlighting hand printed t-shirts and hoodies made by screen printing done in the city center on organic cotton and by presenting exclusive pieces of the LML collection, it brings together high craft with a pop and playful approach to fashion.
Through its collaboration with artists, LML has drawn a unique sense of design. We will diffuse this aesthetic by exhibiting artists related to the brand in addition to the clothes presented in order to open a new way of consuming fashion.
Each rack will be painted in a unique way by our designer. Every hanger will be decorated and painted by hand to reinforce the feeling of uniqueness and craft. Every price tag will be printed with eco friendly recycling paper along with a QR code that will lead to trace the garment (material, making, sourcing, distribution etc).
The absolute transparency is a key factor of this event.
Live music by CTM festival Nazanin Noir (nznnsmmnr) along with drinks being served will contribute to bringing the Berlin party scene, the fashion and art scene together in a celebration of the city's creativity.
The store will open during on first day of fashion week and during the show of LML Studio. This will thus allow the customers to witness the whole process of the backstage preparation, a process usually hidden to the public and only shown later on video. It is a first in the history of fashion that both a shop will be open whilst the show is being set up.
Live interviews will be streamed of the customers and muses of the brand during the duration of the pop-up store.
Together with various artists, clothes from very high end and more approachable prices as well as live music and the possibility to approach a backstage upclose, LML intends to reinforce the unique and artistic position of the city in fashion and contemporary arts.