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3ain by Alia Asaad

Contemporary Fashion Showroom & Presentation

Open to public

04/07/2026

14.00 - 22.00

Eulerstraße 11b, 13357 Berlin, Germany

For four days during Berlin Fashion Week, Studio HAPTIK becomes a meeting point for contemporary fashion and independent design culture. Together with two additional designers, Alia Asaad presents the debut capsule collection of her label 3ain alongside a curated selection of one-of-a-kind garments, reconstructed pieces and accessories.
Shaped by the experience of living between cultures, the collection draws on elements of Syrian cultural heritage and reinterprets them through a contemporary and wearable lens, exploring themes of identity, memory and belonging.
Visitors are invited to discover the work, engage directly with the designers and experience a curated atmosphere of music, conversation and creative exchange.
Highlights include an Industry Preview Evening on Friday (18:00–22:00) with DJ and drinks for buyers, press and industry guests, and an Open Showroom Event on Saturday (14:00–22:00) for the wider fashion and creative community.

Photo Credit Peter Kronenberg

STUDIO2RETAIL – The Berlin Fashion Network

by Fashion Council Germany e. V. & Senate Department for Economic Affairs, Energy and Public Enterprises

The Logo of the Fashion Council Germany in Black
The Logo of Berlin Fashion Week in Black
The Logo of EU naming the Kofinanziert von der Europäischen Union

OFFICIAL PARTNER:

The Logo of Berliner Sparkasse in Black
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