The event starts at 12:00 PM with a welcoming and an introduction to "Couture Reloaded". The first 20 guests can bring a personal item for upcycling. At 12:30 PM, Ulrike Bollmann and her team begin transforming these garments. From 1:30 PM, Nora Gomringer presents her perspective on sustainable fashion. At 2:00 PM, DJ Natalie B. livens up the event with music and a mini-catwalk. At 3:00 PM, a panel discussion with ZEROLAB Florence experts focuses on upcycling in the leather sector. After a break at 4:30 PM, at 5:00 PM there are announcements and discussions about surprise guests and sustainability in fashion. The event concludes at 6:30 PM with final remarks and a showcase of the day's upcycled creations.