AVMM / Molly McDonnell

A designer's own apartment is transformed into a fashion showroom and onsite style consultation location offering an intimate atmosphere of artful inspiration and slow living practice, with the unique opportunity of 'getting to know' the woman behind the label in her very own home - a hidden refuge in the heart of Berlin.

Molly McDonnell, the fashion designer behind and founder of Berlin based slow fashion Brand AVMM, has been living in Berlin and working here in the fashion industry for almost 13 years. Originally born in California, she moved to Berlin to discover and contribute to an exciting and creative city full of possibility. She originally offered her tailoring and design skills to friends and acquaintances directly out of her charming altbau apartment, in the coveted district of Prenzlauer Berg.

Now, over a decade later, she is again opening those same doors to her artfully decorated home, as a dedicated showroom to her newly founded women's fashion and lifestyle brand AVMM, as well as offer there an intimate space for one on one style and design consultation.

This new and unique shopping concept will allow customers to experience an intimate atmosphere where you can catch a glimpse of the designer's personal world and what inspires her: natural materials, slow living, minimalistic art and design. Customers can also view her personal art collection from local makers, an important part of her inspiration process and take refuge in her serene space.

Customers are invited to feel the fabrics, try on the clothing, and hear directly from the designer herself how a local brand comes to life. Perhaps while sipping a tea on the balcony and taking in the view of the iconic TV tower with the Ringbahn going by just on the other side; feeling both hidden away from the city and connected to it at the very same time.

While visiting this apartment turned showroom space customers can enjoy private styling tips from someone who has been in the industry for almost twenty years with the possibility of private design consultation and onsite alteration offerings.

As part of Berlin fashion week, and with the support of Studio2Retail support, she and her team at AVMM will have an opening party event in this newly transformed living/atelier conversion space, a concept not yet seen in Berlin, and announce its exciting arrival to the Berlin fashion scene.