IDEN

Welcome to IDEN, a fashion brand created by Moritz Iden in 2021 and based in Berlin. We break the limitations of both reality and cyberspace by creating our own virtual dystopia that is both daunting and sacred. Transgressive visuals, high-quality materials and a sustainable business model fuel an emotional and long-lasting connection between consumer and brand. IDEN’s Harawayian ways transcend gender and romanticize a spiritual idea of merging with the digital world. Digital journeys of queer intimacy, cyborg culture and religious symbolism shape the aesthetics of the brand. Join us on our journey as we explore the limits of fashion and technology from our base in Berlin.