STUDIO2RETAIL makes Berlin Fashion Week accessible to the public: discover pop-ups, events and brands, and join a creative fashion network across Berlin. an initiative of Berlin Fashion Week JUNE 29 – JULY 5 2026 UNLOCK BERLIN FASHION WEEK Be part of Berlin Fashion Week. Studio2Retail showcases some of the most exciting designers and stores in Berlin, giving everyone a glimpse into Fashion Week. Expect fashion shows, pop-ups, exibitions, parties and more. MEMBERS GET MORE INFO YOUR KEY TO SHOWS—EVENTS—BRANDS STORES — PARTIES BFW KONZEPTWETTBEWERB GEWINNER:INNEN INTERVIEWS NEWSLETTER Werde Teil unserer Community und erhalte Infos über alle Events, News und Aktionen, an denen du während der Fashion Week teilnehmen kannst. Berlins Designer:innen und Stores freuen sich auf dich! Ich habe die Datenschutzerklärung zur Kenntnis genommen. Datenschutz Ich erkläre mich einverstanden Neuigkeiten zu STUDIO2RETAIL, sowie Aktivitäten des Fashion Council Germany zu erhalten. SEND Danke für Deine Registrierung und willkommen im Berlin Fashion Network! Es warten spannende Fashion Week Specials, Events und Goodies auf Dich! Newsletter Anmeldung

OFFICIAL SCHEDULE Hier findest du alle öffentlich zugänglichen Events, die während der Berlin Fashion Week stattfinden im Überblick! Events für SS 27 können HIER eingereicht werden. Abonniere unseren Newsletter und folge @studio2retail auf Instagram, um nichts zu verpassen! SCHEDULE SS 27 coming soon SCHEDULE AW 26

< Previous All Events Next > Osamu Arai (ARAI) Musuhi öffentlich 2060702 2:00 PM-6:00 PM Kopenhagener Str. 16, 10437 Berlin, Deutschland Website Instagram The ARAI Collection 2026–27 is presented as an immersive, performative showroom where clothing comes to life through wear and interaction. Hosted at Kissabō tea house in Berlin, the event blends fashion, movement, and multisensory experience: performers wear the garments, move through the space, serve tea, and engage directly with visitors. Guests can observe, try on, and order pieces, fostering a close connection between designer, audience, and clothing. Collaborations with dancers, composers, and visual artists create an atmosphere engaging all five senses, emphasizing craftsmanship, materiality, and sustainability through mindful production and presentation. The collection, “Musuhi (Birth Spirit),” draws on Zen philosophy—exploring emptiness, stillness, and harmony—expressed through garments that evoke emotional and spatial awareness. A traveling “tea space” concept will promote the event across Berlin beforehand. The exhibition remains open to the public July 2–5.

< Previous All Events Next > WavyTalk The Wave Room by WavyTalk Öffentlich Nein 2026/07/02 09:00 AM - 06:00 PM Mitte, Berlin, Deutschland Website Instagram The Wave Room by WavyTalk Willkommen im Wave Room – dem Editorial Styling Lounge von WavyTalk mitten in der Berlin Fashion Week. An drei Tagen lädt unser Pop-up Presse, Creator und Berliner:innen ein, die Marke hinter den meistgefragten Hair Tools der Saison zu erleben. Vorbeikommen, in einer kostenlosen 15-minütigen Styling-Session von unserem Profi-Team verwöhnen lassen, täglich neue „Get the Look”-Momente inspiriert von den BFW-Runways entdecken und unsere Hero-Produkte – darunter die PowerWave Föhnbürste, der AirStyle Multi-Styler und der Soft-Wave Lockenstab – zu exklusiven Summer-Sale-Preisen shoppen. Soft, editorial und made for the camera. Reinkommen, stylen lassen, mitnehmen. 📍 Mitte, Berlin · 🗓 2.–4. Juli 2026 · #WaveRoomBerlin

< Previous All Events Next > PIPAL PIPAL Brand Launch - INHERITED: The Pop Up RSVP https://www.thehouseofpipal.com/rsvp04july26 04.07.26 14:00 PM - 21:00PM TBA Website Instagram PIPAL presents it’s debut collection, INHERITED: Survival & Existence. Rooted in cultural ironies, the collection reflects the inherited survival instincts shaping today’s generation. It responds to the global urgency and helplessness of our current political and environmental climate, transforming these emotions into a quiet determination to exist and resist. By finding meaning in small moments and acts of resistance, the work asserts that life itself remains worth fighting for; even in the face of uncertainty. With our Brand Launch Pop Up we invite you to Experience our Resistance, touch it, feel it and try it on.

< Previous All Events Next > 4# PLATTE.Berlin NEXT GEN Pop-Up and Experience by Sven Marquardt open to public 2026/02/02 13:00 - 19:00 Memhardstraße 8, 10178 Berlin, Germany Website Instagram From January 30th-February 14th, 2026, PLATTE opens the NEXT GEN Pop-Up and Exhibition, curated by photographer and NEXT GEN jury member Sven Marquardt, marking the official kick off of Berlin Fashion Week FW26/27. As part of the two weeks NEXT GEN Pop-Up and Exhibition, PLATTE presents a new pop-up experience including an immersive visual installation showcasing the identities of five up and coming designers selected by an expert jury across design, sustainability, and fashion. Through a mix of fashion and visual arts, the exhibition offers a raw, intimate look into the designers minds shaping Berlin’s future. NEXT GEN provides new talent with visibility, mentorship, and a retail-focused platform to connect with brands, media, and the fashion industry.

< Previous All Events Next > 3# White Label Project Female Fashion Voices open to public 2026/02/02 10:00 - 19:00 Kleine Hamburger Str. 15, 10117 Berlin, Deutschland Website Instagram We are delighted to present our showroom and pop-up store during Berlin Fashion Week under the curatorial theme FEMALE FASHION VOICES, celebrating female fashion designers from around the globe who are shaping a more responsible and culturally rooted fashion industry. Through their work, these designers advance sustainable material innovation, preserve indigenous and cultural knowledge, and actively empower local and indigenous communities through craft-led production, reinterpreted through a contemporary aesthetic. The showroom brings together brands such as Balkanica (Peru), Lafaani (India), MAZ (Colombia), Olga Fisch (Ecuador), and a selection of pieces from WLP's curation. Discover and shop the full collection at our showroom and pop-up store. Meet some of the founders who will invite you into the fascinating world of their respective practices, local crafts, and cultural heritage. Showroom opening hours: January 30 to February 3: weekdays: 10AM - 7PM; Saturday: 12PM - 6PM

< Previous All Events Next > 5# PLATTE.Berlin NEXT GEN Pop-Up and Exhibition by Sven Marquardt open to public 2026/02/03 13:00 - 19:00 Memhardstraße 8, 10178 Berlin, Germany Website Instagram From January 30th-February 14th, 2026, PLATTE opens the NEXT GEN Pop-Up and Exhibition, curated by photographer and NEXT GEN jury member Sven Marquardt, marking the official kick off of Berlin Fashion Week FW26/27. As part of the two weeks NEXT GEN Pop-Up and Exhibition, PLATTE presents a new pop-up experience including an immersive visual installation showcasing the identities of five up and coming designers selected by an expert jury across design, sustainability, and fashion. Through a mix of fashion and visual arts, the exhibition offers a raw, intimate look into the designers minds shaping Berlin’s future. NEXT GEN provides new talent with visibility, mentorship, and a retail-focused platform to connect with brands, media, and the fashion industry.

< Previous All Events Next > 2# MILLENNIUM2K MILLENNIUM2K STUDIO POP UP open to public 2026/01/31 11:00 - 18:00 Jungstraße 31, 10247 Berlin, Germany Website Instagram Discover the newest upcycled pieces from Millennium2K at our Open Studio & Pop-Up Event. Explore our Spring Collection, see one-of-a-kind upcycled designs up close, and experience the creative atmosphere of our Berlin studio where every piece is handcrafted. Meet the designer, ask questions, and get insights into our process of turning existing materials into bold, character-driven fashion. Visitors can browse our latest drops, discover the materials we work with, and get an intimate look into our workspace and production methods. From deconstructed sportswear to expressive silhouettes, the event offers a direct connection to the craft behind each piece. Everyone is welcome to stop by, explore the studio, and experience sustainable fashion with a distinct Berlin edge.

< Previous All Events Next > 2# Kleiderei / Circular Berlin ART. TEXTILES. CIRCULARITY. open to public 2026/01/31 12:00 - 19:00 Oranienstraße 44, 10969 Berlin, Deutschland Website Instagram ART. TEXTILES. CIRCULARITY. During Berlin Fashion Week, we collaborate with Circular Berlin to present Chain by Berlin-based artist Sophia Muriel at Kleiderei from January 28–31. Sewn from worn jeans, the monumental chain reflects on consumption, global supply chains, labor, and recycling—connections that both support and restrict. Familiar and soft, yet heavy. Sophia Muriel works with used everyday materials, continuing their stories through sculptures and installations that explore transience, vulnerability, and resilience in relation to resources and clothing. Together with Circular Berlin, we emphasize textile circularity through the REPAIR DEAL, a repair pop-up, and a Special Event on January 29 (4–10 p.m.) with the artist, drinks, and on-the-spot jeans repair. Special: “Pay-what-you-want” jeans with minor flaws, half-price repairs via Circular Berlin & FixFirst, plus a discount on Kleiderei membership and the first rental outfit.

< Previous All Events Next > 2# Studio 55 Studio 55 x PWC Milano x DassùYAmoroso - meeting SPOT'M open to public 2026/01/31 18:00 - 22:00 Perleberger Str. 55, 10559 Berlin, Germany Website Instagram Studio 55 is a project and showroom that develops from the encounter of different artistic fields, aiming to promote emerging designers and artists.
We collaborate with various artists, designers, collectives, and institutions. One of these is 'PWC Milano', a vintage and emerging designer store that promotes the new generation of the Italian fashion industry. Thanks to this partnership, Italian independent designers can also expand their network in Berlin: Studio 55 acts as a bridge that makes this possible. This event, held during Berlin Fashion Week, will host the launch of new designers joining Studio 55, alongside the debut collection of a new Italian brand, 'DassùyAmoroso', which has recently relocated to Berlin. As Studio 55 aims to foster encounters between different artistic fields, the fashion launch will take place in collaboration with the Berlin-based collective and label SPOT’M'. With their producers and DJs, their pop-up will enrich and activate the space.

< Previous All Events Next > Sammlung Modebild, Kunstbibliothek Berlin Tragen und Sammeln. Die Welt der Sneaker – ein Podiumsgespräch open to public 2026/02/04 18:00 - 20:00 Matthäikirchplatz 6, 10785 Berlin, Deutschland Website Instagram Podiumsgespräch mit Hikmet Sugoer und Amadeus Thüner Der Sneaker ist mehr als nur ein Schuh. Er ist Popkultur, Streetstyle, Sammlungsobjekt. Der Sneaker ist ein Stück Zeitgeschichte, verkörpert technologische Entwicklungen und zeigt kreative Spiel- und Experimentierräume auf. Gleichzeitig steht er für eine weltweite Community, die sich über Generationen, Städte und Kulturen hinweg verbindet - vom Austausch auf der Straße bis hin zu digitalen Plattformen. Die beiden leidenschaftlichen Sammler und Sneaker-Experten der ersten und zweiten Stunde, Hikmet Sugoer und Podcaster Amadeus Thüner, berichten von den historischen Anfängen des Trends in den 1980er-Jahren bis hin zu aktuellen Entwürfen limitierter Editionen: eine Podiumsdiskussion zum Thema „Sneaker“ und was sich hinter dem Sportschuh wirklich verbirgt.