Gina Melosi
Description label
Description USP
Reference examples
Media reach
print & digital, including social media &newsletter reach
category
Store Event, Empfang, etc.
Concept description
I would like to launch the new collection in my studio/showroom during Berlin Fashion Week. In which case I would plan to have at least one open evening with drinks, music, and goody bags. During the daytimes the studio would be open by appointment to view the collection. Additionally I'm offering 10% off of all sales during BFW for S2R.
I am already part of your network, I have less than 30 employees, and I have a studio/atelier where I can receive guests. I would use the prize money to: promote the launch, hire dj, organise drinks & goody bags, purchase/rent display material, and hire an assistant to help out on the night.
Sustainability / innovation
Sustainability is always taken into account with every concept of the brand. Since launching in 2011, I have used recycled semi-precious metals and fair-trade/conflict-free gemstones, plus upcycled materials in my collections. This was way before many international jewellery brands were discussing sustainability or promoting it. I have championed innovation in sustainability within my field since the label's inception.
The new collection is again produced with recycled metals and ethical gems.
Cost structure
I gave an overview in a previous field regarding what I would need the money for. However, I have not yet determined how much money would be needed for each segment. I can of course do this.
I foresee the main cost to be a display/some way to professional and eye-catchingly display the jewels for the event.
Does the event take place independently of funding?
Nein
Date of the event