Berlin stands for innovation, inclusion and sustainability in the fashion landscape like almost no other location. The Senate Department for Economic Affairs, Energy and Public Enterprises / Projekt Zukunft has been promoting Berlin's fashion industry for many years. The aim of the competition is to strengthen the innovation and growth potential of the fashion industry, the stationary retail and local designers in Berlin and Germany. To this end, prize money is awarded for particularly innovative, creative and sustainable concepts that can be presented during Berlin Fashion Week.