BERLIN FASHION WEEK WITH STUDIO2RETAIL
STUDIO2RETAIL (S2R) is an event launched during Berlin Fashion Week. It offers all brands the opportunity to showcase their collections and network with a wide audience. Unlike many other events at Berlin Fashion Week, STUDIO2RETAIL’s events are open to the public and welcome anyone with an interest in fashion. Take a look at the S2R schedule and discover the participating brands and collections!
Take a look into the past schedule SS 27
SS27 REVIEW
Genaro Rivas / FABRIC at PLATTE / NOWRUBI / TextileLab.Berlin x Radikal Couture / PŌETICA MAHORI / ELMAÎTRE / H&M / Marlon Ferry / Kleiderei x wallawalla / KEYI MAGAZINE x STUDIO5 / THERAPY Recycle and Exorcise / Another Pop-Up / GINA MELOSI / Pepe Dayaw / Vicki Malone / Zaidi Bangz / Greta Klingel / Machtvoll / BITE Studio / inle.studio / ROMMEL.BERLIN / less.jart / Angel Blush / LAME / Laura de Sousa / rotten jewelry / K.O.K.E.T.T.A / MCLR / AM
CONCEPT COMPETITION
The Senate Department for Economics, Energy and Public Enterprises / Projekt Zukunft is providing prize money to support concepts from the high-street retail sector, fashion brands and designers from Germany (generally from Berlin) that will take place as part of Berlin Fashion Week in July 2026. The prize money is to be awarded to outstanding, creative and sustainable B2C event concepts.
The six most compelling concepts will each receive 5,000 euros in prize money. Five of the prizes will be provided by the Senate Department for Economics, Energy and Public Enterprises / Projekt Zukunft, whilst a further prize will be provided by Berliner Sparkasse. A jury of industry experts will select the six winners.
This season sees another new name among the winning brands: OOR Apparel. The fashion label from the Berlin-based publishing house OOR Studio, which owns media outlets such as Numéro Berlin and Fräulein Magazin, will be presenting its collection for the first time as part of BFW.
The five other winning concepts by ANNE BERNECKER, MALAIKARAISS, MILK OF LIME, VLADIMIR KARALEEV and WILLIAM FAN were also selected for their outstanding submissions.
Eligibility criteria The applicant must preferably be registered as a resident in Berlin, or at least in Germany, and employ fewer than 15 permanent staff. Documents to be submitted and requirements for the proposal: The event proposal must specifically include end consumers and set out a clear plan for achieving sustainability and inclusion within the business model and the event concept, include an appropriate and transparent cost plan (cost and financing plan) as well as a good chance of successful implementation (workload in relation to available time and the professional skills and/or experience of the applicants), and the documents to be submitted must be complete and truthful. In addition, the self-declarations regarding the Charter of Fundamental Rights and de minimis aid must be completed, signed and submitted with the application. Upon payment of the prize money, the de minimis aid threshold of 300,000 euros must not be exceeded within a three-year period. Prize money is also subject to this aid limit.
WINNER AW27
ANNE BERNECKER
MALAIKARAISS
MILK OF LIME
VLADIMIR KARALEEV
WILLIAM FAN
PRIZE MONEY FROM DER BERLIN SPARKASSE
OOR STUDIO
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For creative, sustainable B2C event concepts
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Six winning concepts
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Prize money of 5,000 euros each (the sixth prize sponsored by Berliner Sparkasse).
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A jury of nine industry experts
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More information here
HIGHLIGHTS FROM THE EVENTS OF LAST SEASONS WINNERS SS27
01/26
IMPRESSIONS OF THE EVENTS
Since 2023, the STUDIO2RETAIL competition has been bringing new ideas and concepts to Berlin Fashion Week every year. Since then, numerous inspiring events have taken place. Here you can get a glimpse of some of the highlights from previous years.
FIND OUT MORE ABOUT THE WINNERS IN OUR ARTICLES
HERE.
Discover everything about the exciting events, brands and the latest trends in Berlin’s fashion world on our articles page. Here you’ll find reports, exclusive insights and the best tips to help you stay up to date. Let yourself be swept away by the creativity and diversity of Berlin’s fashion scene!
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