#DAMUR GmbH

Description label

DAMUR GmbH, founded in 2015 by Shih-Shun Huang, rewrites the rules of garment design using innovative textile combinations and deconstruction techniques. A Berlin high end streetwear brand, dedicated to fashion by upcycling from deadstock and 2nd hand clothes. Every episode is centered around breaking through current stereotypes, myths and controversial issues present in today's society.

Description USP

The #kiosk 3.0 collection AW22 is a new progress of the #whatissustainablefashion initiative. #kiosk aims to systematically upcycle second-handed clothes and stock yarns as the primary material for new designs and hand craftsmanship. The purpose of the project is to create a second value chain for clothes by upcycling. We pick up the scraps, we patch, and we complete.
Above all, the ultimate goal of #kiosk is to involve the community in joining this movement. We want customers to be engaged in

Reference examples

PDF - if available

https://docs.google.com/document/d/1zco64_nvjebqcSUe96pwp1xCbPjU4F6t4l17H2Fx2Q8/edit?usp=sharing (AW22 TPEFW Media Coverage report)
https://docs.google.com/document/d/1vZFtlqPDRZmJmUbS9SPvflD0SgzQlGFdmA5LlY5KAaY/edit?usp=sharing (AW21 TPEFW Media Coverage report)

Media reach

Can be found in the Media coverage documents linked in the previous 'answer'.

Concept description

Dr. Damur’s clinic takes us to the place where we make broken things alive again. It is time to resuscitate. We learn, collaborate, enjoy the process, create and have fun while having some drinks together with the doctors (guest designers), assistants, friends and colleagues.
#DAMUR will present a workshop on how to upcycle your old clothes at Ahoy Berlin Event Space. In this open event space there is room to go into a more intimate conference room to create a workshop environment to teach the audience about upcycling and how to makeover their clothing item with a touch of DAMUR and to give them a second life. This will be done with embroidery, patchwork or just a simple needle and dread. The guest will arrive at this location and we will have a small get together with a welcome drink. We will draw attention to explain the purpose of this workshop. The people will move to the smaller room and start to enjoy the workshop while being able to turn something from themselves to a #DAMUR piece . After the workshop they will all have their own little goodie bag in which they can find a mask, #DAMUR stickers, pencils, snacks and one more patch to do it again at home. Furthermore there is a possibility to look at our collection to see how we have done this upcycling ritual for various clothing items.

Sustainability / innovation

Sustainability and innovation are our key focus for this event. The sustainability here is that the people actually create a new loved item out of something that was just in their closet for a long time waiting to be thrown away. Innovation is all about the theme and the creative aspect in this project/event, we take advantage of the time and place and our upcycling journey is innovative and sustainable, which we would like to pass on with our knowledge throughout this event.

Cost structure

We are applying for the 10.000 euro prize money. With this money we will structure the costs as following to provide around 100 guests -->

Guest designers: 21%
Workshop material: 11%
Rental location: 26%
Event set up: 11%
Food & Drinks: 11%
Operations expenses: 21%

(This can also be seen in the uploaded PDF presentation)