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STUDIO2RETAIL COMMUNITY The Studio2Retail community brings together Berlin’s independent fashion scene, from established labels to young brands just starting out. Whether it’s a shop, studio, showroom or an event during Berlin Fashion Week. Studio2Retail aims to raise the profile of this community, connect its members and strengthen Berlin’s independent fashion scene. Are you looking for Berlin-based labels, shops and fashion events? Discover the Studio2Retail community and get to know the brands that are shaping Berlin. 01 SHOPPING MAP 02 STORES, ATELIERS AND STUDIOS 03 COMMUNITY BLOG 01 Shopping Map 01 SHOPPINGMAP There’s plenty to discover in Berlin’s independent fashion scene. From established labels to up-and-coming brands, you’ll find all the selected shops on the map. Discover Fashion Across Berlin. Find the shops’ profiles here: To play, press and hold the enter key. To stop, release the enter key. Become part of the map. Submit your shop details here. 02 Stores, Brands, Ateliers & Studios 02 STORES, BRANDS, ATELIERS AND STUDIOS During Berlin Fashion Week, there are over 150 events organised by brands. But Berlin’s fashion community is active all year round: find out more here about the 100+ registered brands, their shops, events and stories, and get to know Berlin’s independent fashion scene. BERLIN FASHION WEEK Concept Competition Winner All Brands of Events ALL MEMBERS Rare Berlin RARE Berlin ist ein gemeinschaftlich geführter Store, der sechs unabhängige Labels mit einem Fokus auf Nachhaltigkeit, Upcycling und individuelle Gestaltung vereint: Tata Christiane, Therapy, Fade Out Label, Everyday Pieces, K∆IGERH∆RDT und Chain Cult. Die Designer teilen sich die Betreuung des Stores und ermöglichen einen direkten Austausch. Ergänzend finden Workshops und Events statt. ZODIAQUE STUDIOS ZODIAQUE STUDIOS ist eine Berliner Modemarke für durchdachte und hochwertige Basics. Im Mittelpunkt stehen Alltag und Komfort sowie eine ganzheitliche Betrachtung von Kleidung. Dabei berücksichtigt das Label Herstellungsprozesse, die beteiligten Menschen und die Herkunft der verwendeten Materialien. Haderlump Atelier Berlin Haderlump ist ein Berliner Kreativstudio, das Raum für Austausch, Zusammenarbeit und unterschiedliche Formen kreativer Arbeit bietet. Die dort entstehenden Kleidungsstücke verbinden handwerkliche Arbeit mit einer eigenständigen Designsprache und sind geprägt von der Atmosphäre des Ateliers und der Stadt Berlin. Lalam Morocco Lalam steht für handgemachte Mode aus Marokko und verbindet traditionelle Prozesse und Techniken mit vielfältigen ästhetischen Einflüssen. Jedes Stück ist ein Unikat und trägt dazu bei, überlieferte handwerkliche Verfahren zu bewahren und den kulturellen Kontext der Gestaltung sichtbar zu machen. KONK KONK ist ein persönlich geführter Laden für ausgewählte Designstücke. Nachhaltigkeit und die Nähe zu den Designer:innen stehen im Mittelpunkt. Das Sortiment verbindet sorgfältig ausgewählte Produkte mit einer persönlichen Verbindung zu den Menschen hinter dem Design. PIPAL PIPAL ist ein Ein-Frau-Unternehmen der indischen Designerin Ronika Pipal. Kulturelle Spielereien, Ironie, handwerkliche Techniken und gesellschaftskritische Kommentare bilden die Grundlage der Marke. Der Schwerpunkt liegt auf Slow Fashion mit Sitz in Berlin und Wurzeln in Indien. Chany Maria Studios Maria Chany ist eine in Belgrad ansässige Designerin, die sich mit nachhaltigen Ansätzen in der Mode beschäftigt. Sie verarbeitet ausgediente Materialien zu langlebigen Kleidungsstücken und verbindet Slow Fashion mit zeitgenössischem Design, um textile Verschwendung zu reduzieren. Wu.er studio Wu.er studio kuratiert etablierte Labels und weniger bekannte Marken und setzt dabei auf eine vielfältige Auswahl. Die Stücke werden sorgfältig ausgewählt oder neu interpretiert, um Materialien eine neue Verwendung zu geben. So verbindet das Studio nachhaltige Mode mit innovativen und zugänglichen Designs. AVENIR AVENIR ist eine Zero-Waste-Modebrand mit Sitz in Berlin. Die Marke entwickelt und (re)kreiert Kleidungsstücke aus bereits vorhandenen Textilien. Die Kollektionen werden in Berlin entworfen und gefertigt. Produziert wird nach dem „Made to Order“-Prinzip. Dadurch werden nur Kleidungsstücke hergestellt, für die eine konkrete Nachfrage besteht. Die Wiederverwendung bestehender Textilien steht im Mittelpunkt des Produktionsansatzes. AVENIR setzt sich damit mit textiler Überproduktion und einem ressourcenschonenden Umgang mit Materialien auseinander. INTERNATIONAL CITIZEN INTERNATIONAL CITIZEN ist eine spirituell ausgerichtete Luxusmarke. Die Kollektionen verbinden die Symbolik von Chakren und Kristallen mit einer minimalistischen Designsprache, präzisen Schnitten und sinnlichen Formen. Dabei verbindet die Marke spirituelle Elemente mit einer reduzierten, zeitgemäßen Ästhetik. HULFE HULFE ist ein von den Künstlerinnen Daphne Ahlers und Lilli Thiessen gegründetes Designstudio. Über die Entwicklung von Accessoires setzt sich das Studio mit der Erweiterung und Veränderung von Körpern und Objekten auseinander. Rima Jewelry Rima Jewelry wurde 2022 von Elisa Casini und Gabi Lück gegründet. Das Berliner Label verbindet traditionelle Handwerkskunst mit einem queeren und diversen Selbstverständnis. Der Schmuck wird in Berlin entworfen und von lokalen Goldschmieden in Florenz handgefertigt, wobei nachhaltige und ethische Produktionsmethoden zum Einsatz kommen. Francesca U. Jewellery Francesca U. Jewellery entwickelt Schmuckobjekte, die sich mit den Themen Vergänglichkeit, Gebrauch und Verfall auseinandersetzen. Die Arbeiten verbinden die Funktion von Relikten, Schutzobjekten und Talismanen. Silber sowie Mokume Gane und Shibuichi prägen die Gestaltung, ergänzt durch Löcher und raue Oberflächen. HUMAN TOUCH HUMAN TOUCH ist ein Modelabel der Kreativdirektorinnen und Gründerinnen Christina Albrecht und Juliet Seger. Mit der charakteristischen Paint-Sewing-Technik werden die Handabdrücke der an der Fertigung beteiligten Personen sichtbar. Ergänzend entstehen Upcycling-Designs sowie Performances, Installationen und Präsentationen. GINA MELOSI GINA MELOSI ist ein Berliner Schmucklabel für genderneutrales Design. 2012 in London gegründet, verbindet die Marke konzeptionelle Ästhetik mit einem Fokus auf ethische und nachhaltige Produktion. Die Kollektionen entstehen im Kreuzberger Atelier aus Fairmined-zertifizierten Edelmetallen und werden handwerklich gefertigt. Amicaliste Amicaliste ist eine Modemarke, die französische Streetwear der 1990er-Jahre mit klassischen Preppy-Elementen verbindet. Der kreative Ansatz ist von der Kultur des Amateurfußballs und zeitlosen Kleidungsstücken geprägt. Die Marke interpretiert alltägliche Garderobenstücke in einem zeitgemäßen Kontext neu. Dabei verbindet sie sportlich inspirierte Elemente mit klassischen Schnitten und Details. Die Kollektionen greifen Themen wie Gemeinschaft, Stil und Authentizität auf. Der gestalterische Fokus liegt auf vielseitig kombinierbaren Kleidungsstücken mit einem Bezug zur französischen Streetwear-Kultur. Amicaliste verbindet so sportliche Einflüsse mit klassischer Modeästhetik. Atelier Stefani Atelier Stefani ist ein Studio für maßgeschneiderte Schuhe und handgefertigtes Design. Die Marke entwickelt individuelle Schuhstücke, die sich an der Identität und den Vorstellungen der Kund orientieren. Im Mittelpunkt stehen persönliche Gestaltung und traditionelle handwerkliche Prozesse. Atelier Stefani verfolgt einen Slow-Fashion-Ansatz mit Fokus auf langlebige Produkte. Jedes Paar wird individuell gefertigt und auf die jeweilige Person abgestimmt. Dabei verbindet das Studio handwerkliche Fertigung mit zeitgemäßen Designansätzen. Der Herstellungsprozess legt besonderen Wert auf die individuelle Gestaltung und den „Human Touch“. Guash Guash verbindet nachhaltige Gestaltung mit bewusstem Konsum. Schmuck und Kleidung entstehen aus der Kombination natürlicher Materialien wie Steinen mit recycelten Restmaterialien. Die Kollektionen nutzen natürliche Stoffe, Vintage-Textilien und handgezeichnete Elemente. Wandelbare Details ermöglichen unterschiedliche Gestaltungen der Kleidungsstücke. Lou de Bètoly Lou de Bètoly steht für detailreiche und expressive Kleidungsstücke, die Eleganz mit Extravaganz verbinden. Aus Abfallmaterialien entstehen Haute-Couture-Entwürfe mit einem besonderen Fokus auf Handarbeit und Nadelarbeit. aem.berlin Aem Berlin ist ein Berliner Modelabel mit Fokus auf zeitlose Designs mit moderner Ästhetik. Die Kollektionen verbinden klare Formen mit funktionalen und vielseitig tragbaren Details. Die Marke entwickelt Kleidung und Accessoires für unterschiedliche Anlässe. Ein Teil der Produkte wird direkt in Berlin gefertigt. Dabei kommen unter anderem hochwertige Materialien wie Merino- und Alpaka-Wolle zum Einsatz. Zum Sortiment gehören Strickwaren, Oberteile, Schals und weitere Accessoires. Aem Berlin verbindet zeitgemäßes Design mit lokaler Fertigung und handwerklicher Verarbeitung. Natascha von Hirschhausen Natascha von Hirschhausen ist ein Berliner Zero-Waste-Label, das für minimalistische, elegante und zugleich entspannte Designs steht. Alle Kleidungsstücke werden aus zertifizierten, organischen und fair produzierten Naturmaterialien gefertigt. Die regionale Handarbeit folgt konsequent den Prinzipien des Zero-Waste-Designs. Kaiserengel HeroinKids ist ein Berliner Modelabel von Corinna Engel und Christian Kaiser. Die Entwürfe sind von Rave-, Techno- und Punkkultur inspiriert und verbinden ausdrucksstarke Designs mit einer nihilistischen Vorstellung von Schönheit und Fragilität. Ritual Unions Ritual Unions ist ein Berliner Couture-Label für moderne Braut- und Abendmode. Die Entwürfe verbinden klassische Couture-Handwerkskunst mit einer progressiven Ästhetik und zeichnen sich durch ausdrucksstarke, sinnliche und rebellische Designs aus. Good Garment Collective Good Garment Collective ist eine Produktionsagentur für die Bekleidungsindustrie. Sie unterstützt Fashion-Start-ups und Modeschaffende bei der Umsetzung ihrer Kollektionen und begleitet den gesamten Produktionsprozess. Dazu gehören Stoff- und Zutatenwahl, digitale Schnitterstellung, Musterentwicklung und die anschließende Produktion. AllFabEthical AllFabEthical ist eine Circular-Fashion-Marke mit Studio und Showroom in Potsdam. Die Marke verbindet nachhaltige Designansätze mit handwerklicher Schneiderkunst. Im Mittelpunkt steht die Verarbeitung bereits vorhandener Materialien. Dafür werden bestehende Kleidungsstücke und überschüssige Stoffbestände zu neuen Designs verarbeitet. Die Kollektionen entstehen als Einzelstücke im Rahmen eines High-Fashion-Upcycling-Ansatzes. Dabei fließen Erfahrungen aus der langjährigen Tätigkeit in der Modebranche und in Haute-Couture-Häusern ein. AllFabEthical verbindet so Materialwiederverwendung mit zeitgenössischem Modedesign und traditionellem Schneiderhandwerk. Become part pf the Brand community. Stay up to date with competitions, deadlines and the BFW. Submit your brand here. WERDE TEIL DER COMMUNITY VIDEOS AUS DER COMMUNITY 03 COMMUNITY BLOG TAG US. SUBSCRIBE TO OUR NEWSLETTER. FOLLOW US ON INSTAGRAM. SEND US SOME COOL STORIES. FIND ALL ARTICLES HERE

Du willst an der Berlin Fashion Week teilnehmen? Studio2Retail präsentiert die spannendsten Designer und Stores und lässt dich an der Berlin Fashion Week teilhaben. Fashion Shows, Designer Pop-Ups, Sustainable Fashion and more. WELCOME As part of STUDIO2RETAIL, your brand will be showcased to the community and promoted at events and special occasions. We encourage customers to visit you and explore the diversity of Berlin’s design and retail scene. APPLY TO BECOME PART OF THE NETWORK As part of STUDIO2RETAIL, your brand will be introduced to the community and highlighted at events and specials. We encourage customers to visit you in order to explore the diversity of Berlin's design and retail landscape. At the same time, you will promote our network through your channels so that we can reach a large community together and support each other as designers, store owners, and fashion enthusiasts. YOUR REGISTRATION Contact Info* internal Contact person (First & Last name)* (will not be published) E-mail* (will not be published) Phone number* (will not be published) Brand Info *external Brand Name* category* Fashion accessories Footwear Jewellery Eyewear etc. Instagram* (URL to Instagram account) Website* (URL) Short description (brand/studio/store)* (max. 250 characters) logo Upload file (If available) Key visual* Upload photo (Collection photo/editorial photo in portrait format) Photo gallery* Upload photos (4-5 high-resolution representative photos of the fire) Store Info *extern Street and house number (Brand/Studio/Store) (If available) Street and house number (Studio/Store) (if available) ZIP code (Brand/Studio/Store) (If available) Location (Brand/Studio/Store) (If available) Representative photo of the store Upload photo (high-resolution photo of the store) Store type Concept Store Store studio Department Store Miscellaneous I have read and agree to the Terms & Conditions . * Complete registration Would you like to be part of the community but can’t find your category? At the moment, our network specialises in German brands based in Berlin. However, we’re constantly evolving. Please feel free to let us know if you’re interested and provide us with some information about yourself here. Name Location of Brand Email Brand/ Store / Agency/ ... Leave us a message... Submit Thanks for submitting! Are you simply interested in fashion? Follow us on Instagram or sign up for our newsletter to find out more about the brands. Subscribe to the newsletter

STUDIO2RETAIL THE OFFICIAL B2C FORMAT OF BERLIN FASHION WEEK. DISCOVER EVENTS TO VISIT DURING AND BEYOND BERLIN FASHION WEEK. EXPLORE BERLINS BRANDS, STORES AND DESIGNERS. ABOUT THE STUDIO2RETAIL CONCEPT COMPETITION Find more information about AW27 here. BRANDS OF BERLIN find more information on local brands and ateliers here GET READY FOR AW27 MARK THE CALENDER 25.01.2027 - 1.02.2027 import to calendar "STUDIO2RETAIL creates visibility for the people shaping Berlin Fashion Week. It's a platform that connects brands with audiences and helps visitors discover the city's most exciting fashion experiences." Learn more about STUDIO2RETAIL here BERLIN FASHION WEEK During Berlin Fashion Week, Studio2Retail brings together all publicly accessible fashion events in one Schedule. Discover exhibitions, shows, presentations, pop-ups and more, with event details, ticket and registration links, our printable Guide and additional information about the participating brands. More on the upcoming season AW 27 The official Schedule of last season SS27 SMALL SHOPS IN BERLIN Explore 100+ independent designers, ateliers, studios, and concept stores across Berlin with the new Studio2Retail Map. discover all stores here. COMING SOON 09.09 CREATING OUT OF COMMUNITY read the full conversation with the upcoming brand netzwerk here. ART AND FASHION find all events of the S2R brands on our instagram here HERBERT HOFMANN HEAD OF BUYING; HIGHSNOBIETY IN THE ARCHIV INTERVIEW ABOUT BERLIN AND FASHION 01 23 discover the interview here. MARVIN MARIO STYLIST AND CONTENT CREATOR MARVIN MARIO IN THE INTERVIEW ABOUT BEING IN THE CONCEPT COMPETITION JURY 01 25 discover all stories here. DISCOVER MORE OF STUDIO2RETAIL S2R Community Berlin Fashion Week All Articles Newsletter

Du willst an der Berlin Fashion Week teilnehmen? Studio2Retail präsentiert die spannendsten Designer und Stores und lässt dich an der Berlin Fashion Week teilhaben. Fashion Shows, Designer Pop-Ups, Sustainable Fashion and more. SUBMIT YOUR EVENT If you would like to have your B2C event included in the official STUDIO2RETAIL schedule for Berlin Fashion Week, please complete the following form with all the relevant event details. The STUDIO2RETAIL schedule runs from 25 January to 1 February 2027 and will be published in its final form on 15 January 2027. To ensure we can include your event, please send us all the details by 4 January 2026 at the latest. Unfortunately, registrations received after this deadline cannot be considered. All registered events will be published on our website and promoted on our social media channels and via our newsletter both before and after Berlin Fashion Week. If you have any questions, please contact s2r@fashion-council-germany.org The information will be published in our events calendar and we reserve the right to make minor editorial corrections. YOUR REGISTRATION Kontakt Info (intern) Name (Vor und Nachname)* E-Mail-Adresse Telefonnummer Brand Info (extern) Name (Brand/Store/ Veranstalter:in)* Website* Instagram* Info Brand Keyvisual Brand Datei hochladen Event Info (extern) Titel der Veranstaltung* Datum* Mo, 25.Jan 2027 Di, 26.Jan 2027 Mi, 27.Jan 2027 Do, 28.Jan 2027 Fr, 29.Jan 2027 Sa, 30.Jan 2027 So, 31.Jan 2027 Mo, 01.Feb2027 Type Pop Up/ Show Room Concept Store Show Performance Other Type of Ticket* RSVP/ TICKET LINK Info Event BILDER ZU EVENT (Plakat/ Kollektion/ Teaser/ ...) Bilder hochladen Ich akzeptiere die Terms and Conditions von Studio2Retail. Ich habe bereits ein Studio2Retail Member Profil. Hier kannst du dich als Studio2Retail Brand-Member registieren. Einreichen You’ve already submitted it, but you still have further information? No problem, please feel free to send your additional material here. Brand Change New RSVP/Ticket Link New Adress Revised description text Submit photos/posters Upload file Upload a supported file (max. 15MB) Email for enquiries Submit Thank you. Do you have any other questions? Contact STUDIO2RETAIL

Contact Do you have a question about Studio2Retail or would you like more information? Please feel free to get in touch. If you have any comments, feedback, ideas, texts or other content you’d like to share with us, we’d love to hear from you. Studio2Retail is managed by the Fashion Council Germany. Get in touch Project Manager Marie Zimmermann Email address s2r@fashion-council-germany.org Social Media First name Name Email Message Send Thank you for submitting!

ABOUT From the studio to the shop: bringing Berlin fashion to life. Fashion and Berlin – these are two things that simply belong together. The capital is celebrated as a fashion hub during Berlin Fashion Week, when designers showcase their latest collections. But there’s plenty going on away from the catwalks during this time too. With the STUDIO2RETAIL (S2R) initiative, you too can get a taste of Fashion Week. That’s when Berlin’s shops open their doors and invite you to pop-ups, events and showrooms. This initiative is coordinated and managed by Fashion Council Germany e.V. on behalf of the Berlin Senate Department for Economics, Energy and Public Enterprises. S2R FOR BRANDS STUDIO2RETAIL brings together Berlin’s fashion community and raises the profile of brands, shops and events during Berlin Fashion Week and throughout the year. Visibility during Berlin Fashion Week The STUDIO2RETAIL Schedule brings your B2C event directly to a fashion-conscious audience. Whether it’s a shop event, pop-up, showroom or studio event. This is where you can see what’s happening during Berlin Fashion Week. Be discovered all year round Via the Shopping Map, visitors can discover shops and studios from the STUDIO2RETAIL community in Berlin, even outside Berlin Fashion Week. Be part of the community Registered brands and shops become part of our network and gain year-round visibility on STUDIO2RETAIL. This creates a shared platform for Berlin’s independent fashion scene. News & Opportunities We regularly update the community on competitions, open calls, funding opportunities and other relevant news from Berlin’s fashion and creative scene. This includes the Berlin Fashion Week Concept Competition , which promotes innovative, creative and sustainable concepts. STUDIO2RETAIL has its own category for B2C store and studio events. Selected concepts receive funding to bring their ideas to life during Berlin Fashion Week. S2R FOR ALLE STUDIO2RETAIL is your guide to independent fashion in Berlin, featuring events during Berlin Fashion Week and shops, studios and brands that you can discover all year round. Discover events during BFW The STUDIO2RETAIL Schedule shows you all the events open to the public that participating brands and shops are organising during Berlin Fashion Week . From pop-ups and showrooms to studio events and other B2C formats, you’ll find out here what’s happening, when and where. Discover shops in Berlin With the Shopping Map , you can find the shops and studios of the STUDIO2RETAIL community at a glance. Discover new labels, lokale stores and independent fashion right here in Berlin. Stay informed Even outside Berlin Fashion Week, STUDIO2RETAIL keeps you up to date with news on brands, events, tickets, competitions, open calls and other fashion topics from Berlin. Find articles , subscribe to our newsletter or follow our Instagram channel . DO YOU SELL FASHION IN BERLIN AND WANT TO BECOME PART OF STUDIO2RETAIL? You can register for our Studio2Retail network HERE.

CONCEPT OFFSITE GRAND The Berlin Senate Department for Economics, Energy and Companies is making a total of € 70,000 available to finance creative concepts for off-site shows, installations, store events and other ideas. Here you can submit your concept to win the following prize money: 1x € 16,000.00 3x € 10,000 2x € 6,000.00 6x € 2,000.00 The prerequisites are that you are already part of the STUDIO2RETAIL network, have less than 30 employees and have a studio, atelier OR store in Berlin where you can receive your guests. It also has to be an event concept. 1/3 YOUR DATA Name Brand / Store / Designer: in Address (street, house number) Post Code Website E-mail address city Contact person: in phone Continue

Du willst an der Berlin Fashion Week teilnehmen? Studio2Retail präsentiert die spannendsten Designer und Stores und lässt dich an der Berlin Fashion Week teilhaben. Fashion Shows, Designer Pop-Ups, Sustainable Fashion and more. SUBMIT YOUR EVENT To register your B2C event for inclusion in the official STUDIO2RETAIL schedule of the Berlin Fashion Week, please complete the following submission form with all relevant event details. The STUDIO2RETAIL schedule will run from June 29 - July 5, 2026 and will be published on January 15, 2026. To ensure your event is included, please submit all information no later than June 19, 2026 . Submissions received after this deadline unfortunately cannot be considered. All registered events will be published on the STUDIO2RETAIL website and promoted across our social media channels and newsletters in the lead-up to and during the 07/26 edition of Berlin Fashion Week. If you have any questions, please reach out to us at s2r@fashion-council-germany.org Please be aware that all submitted event data will be made public and we reserve the right to make minor editorial adjustments if needed. Important: If your event takes place on multiple days, a separate submission is required for each individual day. Name (Brand/Store/Designer) Event title Date (dd/mm/yyyy) Address of the event Time (00:00 AM - 00:00 PM) Accreditation Info (RSVP or open to public) RSVP link (if applicable) Description (max. 1000 characters) Name of Contact Person E-Mail Instagram (if applicable) Website (if applicable) Photos upload (max. 10 photos) Photos Upload To complete the submission please confirm: * Required I have read the terms and conditions and accept them. If there are any changes after the event has been submitted, I will inform the S2R team immediately. Here our Terms and Conditions. SUBMIT An error occurred. Try again later Your content has been submitted.

BERLIN FASHION WEEK WITH STUDIO2RETAIL STUDIO2RETAIL (S2R) is an event launched during Berlin Fashion Week. It offers all brands the opportunity to showcase their collections and network with a wide audience. Unlike many other events at Berlin Fashion Week, STUDIO2RETAIL’s events are open to the public and welcome anyone with an interest in fashion. Take a look at the S2R schedule and discover the participating brands and collections! Take a look into the past schedule SS 27 SS27 REVIEW Genaro Rivas / FABRIC at PLATTE / NOWRUBI / TextileLab.Berlin x Radikal Couture / PŌETICA MAHORI / ELMAÎTRE / H&M / Marlon Ferry / Kleiderei x wallawalla / KEYI MAGAZINE x STUDIO5 / THERAPY Recycle and Exorcise / Another Pop-Up / GINA MELOSI / Pepe Dayaw / Vicki Malone / Zaidi Bangz / Greta Klingel / Machtvoll / BITE Studio / inle.studio / ROMMEL.BERLIN / less.jart / Angel Blush / LAME / Laura de Sousa / rotten jewelry / K.O.K.E.T.T.A / MCLR / AM GET READY FOR AW27 MARK YOUR CALENDAR: 25 January 2027 – 1 February 2027 import to calendar CONCEPT COMPETITION The Senate Department for Economics, Energy and Public Enterprises / Projekt Zukunft is providing prize money to support concepts from the high-street retail sector, fashion brands and designers from Germany (generally from Berlin) that will take place as part of Berlin Fashion Week in July 2026. The prize money is to be awarded to outstanding, creative and sustainable B2C event concepts. The six most compelling concepts will each receive 5,000 euros in prize money. Five of the prizes will be provided by the Senate Department for Economics, Energy and Public Enterprises / Projekt Zukunft, whilst a further prize will be provided by Berliner Sparkasse. A jury of industry experts will select the six winners. Eligibility criteria The applicant must preferably be registered as a resident in Berlin, or at least in Germany, and employ fewer than 15 permanent staff. Documents to be submitted and requirements for the proposal: The event proposal must specifically include end consumers and set out a clear plan for achieving sustainability and inclusion within the business model and the event concept, include an appropriate and transparent cost plan (cost and financing plan) as well as a good chance of successful implementation (workload in relation to available time and the professional skills and/or experience of the applicants), and the documents to be submitted must be complete and truthful. In addition, the self-declarations regarding the Charter of Fundamental Rights and de minimis aid must be completed, signed and submitted with the application. Upon payment of the prize money, the de minimis aid threshold of 300,000 euros must not be exceeded within a three-year period. Prize money is also subject to this aid limit. WINNER SS27 RICHERT BEIL IOANNES LOU DE BÉTOLY PLAID À PORTER ESTHER PERBANDT PRIZE MONEY FROM DER BERLIN SPARKASSE DENNIS CHUENE For creative, sustainable B2C event concepts Six winning concepts Prize money of 5,000 euros each (the sixth prize sponsored by Berliner Sparkasse). A jury of nine industry experts More information here HIGHLIGHTS FROM THE EVENTS Play Video Play Video Play Video Play Video Play Video Play Video Play Video Play Video Play Video Play Video 01/26 IMPRESSIONS OF THE EVENTS Since 2023, the STUDIO2RETAIL competition has been bringing new ideas and concepts to Berlin Fashion Week every year. Since then, numerous inspiring events have taken place. Here you can get a glimpse of some of the highlights from previous years. FIND OUT MORE ABOUT THE WINNERS IN OUR ARTICLES HERE. Discover everything about the exciting events, brands and the latest trends in Berlin’s fashion world on our articles page. Here you’ll find reports, exclusive insights and the best tips to help you stay up to date. Let yourself be swept away by the creativity and diversity of Berlin’s fashion scene!

Entdecke Interviews, Brand-Porträts und spannende Einblicke in Berlins Fashion-Szene – mit STUDIO2RETAIL, dem Berlin Fashion Network. STUDIO2RETAIL ARTICLES This page is dedicated to background information and closer looks at the brands featured on STUDIO2RETAIL. For now, it offers a first glimpse of what’s to come throughout the upcoming season. Stay tuned. (Deutsche Version folgt) "CLOTHING IS THE FIRST THING THE AUDIENCE READS. BEFORE ANY MOVEMENT, A SILHOUETTE OR A FABRIC ALREADY TELLS YOU WHO SHE IS. " A SHORT CONVERSATION ON FASHION THEATER AND HER WORK WITH MARI AIANADI. Read more here. DESIGNERS AT BERLIN ART WEEK WHICH CAME FIRST: RICHERT BEIL OR THE EGG? A SHORT CONVERSATION ON FOOD IN FASHION WITH RICHERT BEIL. Read more here. Instagram Stay up to date with the latest news on our Instagram channel. Follow IF COMMUNITY BECOMES THE FOCUS WHAT HAPPENS TO FASHION? AN EXPLORATION BY DENNIS CHUNE FOR BFW SS27. Read more here. ARCHIV INTERVIEWS coming soon CREATING IN COMMUNITY In conversation with netzwerk about working as part of a collective, her first two shows, Berlin and her next goals. To be released on 30 September Find more articles about Berlin Fashion Week BFW-Website Coming soon More articles will be coming soon. If you’d like to write an article yourself, please feel free to get in touch with us. We are open to publish creative fashion writers. Contact us.

IF COMMUNITY BECOMES THE FOCUS WHAT HAPPENS TO FASHION? An explaination in pictures at Dennis Chuenes store. DENNIS CHUENE IN CONVERSATION Read More Berlin has a particular kind of darkness to it. And Dennis Chuene has made it his material. The independent label, rooted in a basement atelier and retail space in Kreuzberg, works somewhere between structured tailoring, Japanese influence, and avant-garde silhouette. What makes it distinctive is the process: no sketches, no illustrations. Ideas live only in the mind until they're brought into reality, guided entirely by emotion. M:Dennis, what connects your store to this street? What makes this street so special? D: "What connects me and my store to this street is the belief that human communities depend on a diversity of talent, not a singular conception of ability. What makes this street special is the mix of people, cultures, creativity, and independent ideas existing together and shaping one another. The fact that its a heritage building built in 1881. Most of the sop owners or collaborators are all in basement shops. it feels like a destination street. very accessible public transport. close to victoria part and bergmann kiez." M:Tell us your wish for fashion retail in Berlin. D: "To grow the community that it would go as far as the rest of kreuzberg taking part in the monthly event. othe businesses could find each other and collaborate in a communal way." THE VILLAGE ALWAYS RAISED THE KIDS. - Dennis

YOUR KEY TO SHOWS—EVENTS—BRANDS STORES — PARTIES CHECK THE SCHEDULE NOW UNLOCK BERLIN FASHION WEEK READ MORE MEMBERS BFW CONCEPT COMPETITION WINNERS INTERVIEWS NEWSLETTER Become part of our community and receive information about all the events, news and promotions during Fashion Week. Berlin's designers and stores are looking forward to meeting you! I have read the Privacy Policy note. data protection I agree to receive news about STUDIO2RETAIL, as well as activities of the Fashion Council Germany. SEND Thank you for your registration and welcome to the Berlin Fashion Network! Exciting Fashion Week specials, events and goodies are waiting for you! Newsletter Anmeldung